2010 Course Handbook
BBA350: Strategic Management I
The purpose of this unit is to equip students with the ability to approach complex business problems from the cross functional and multidimensional perspective of the general manager. The process of formulating and implementing competitive strategy at the business level requires the systematic analysis of a firm's internal resources and capabilities in conjunction with a structured examination of the various dimensions of its (external) macro- and industry environments. Once this is achieved, management can develop appropriate strategies with which to pursue sustainable competitive advantage in domestic and international markets. Students learn how to use several diagnostic models to evaluate a firm's relative strengths and weaknesses; the threats and opportunities in its external environment; and the key issues that influence how the firm should compete. Case analysis are used extensively to link concepts and frameworks to real world examples. Group work engages students in the challenges of interpersonal communication, task allocation, coordination and control.
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
E1 - Evening; Offered in the first half-year
|Staff Contact(s):||Dr Chris Clark|
Department of Business
For unit timetable information please visit the Timetables@Macquarie Website .