MKTG210: Marketing Metrics
This unit introduces the conceptual and practical issues in developing models to aid in decision making in marketing. It considers a wide range of problems, with students developing practical skills in model building in applied computer sessions.
D2 - Day; Offered in the second half-year
|Staff Contact(s):||Mr Con Korkofingas|
Department of Marketing and Management
For unit timetable information please visit the Timetables@Macquarie Website .