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Asian Business Environment - BBA320
This unit is an introduction to the economies of East and South–East Asia and especially their key commercial and economic institutions. It covers the entire region but focuses on the People's Republic of China, South Korea, and Japan as exemplars of the economic characteristics and commercial practices in the region. Students will study institutions such as the Korean chaebol and Chinese gufen and TVEs, as well as management styles and practices, marketing strategies, and key cultural mores such as guanxi. Students will be given a working knowledge of the path to economic development taken by the Asian economies as a means of understanding their economic and business behaviour today, and will also explore the causes of the economic problems that have faced the region in the last two decades, and the problems and opportunities likely to be encountered in decades to come. The unit requires no prior knowledge ; any economic theory or other concepts will be taught within the curriculum. It will be useful to business and marketing students, and also will fit well into the set of development economics units offered by the Faculty.
| Credit Points: | 3 |
| When Offered: | S2 Day - Session 2, North Ryde, Day MQC2 Evening - Macquarie City Campus Study Period 2, Undergraduate, Evening, July to October |
| Staff Contact(s): | Mr Alex Blair |
| Prerequisites: |
27cp including [(ECON110 or ECON111) and (6cp in ACCG or ACST or AFIN or ECON or FOBE or MGMT or MKTG units at 200 level)] |
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| Assessed As: | Graded |
| Offered By: | Department of Economics Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.