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Public Relations Practice - MAS390
The objective of this unit is to develop practical public relations (PR) skills, including: strategy writing, budgeting and professional presentation. Students work in groups as small PR agencies pitching for business of either commercial or non-profit organisations. The unit offers real-life case studies as well as a possibility of the best proposed ideas to be taken up by client organisations. It is expected that students use the knowledge acquired in MAS389 and that all the assessments in this unit answer to the professional industry standards. The unit develops critical, analytical and creative thinking and further develops students' effective communication capabilities.
| Credit Points: | 3 |
| When Offered: | S2 Day - Session 2, North Ryde, Day |
| Staff Contact(s): | Dr Phyllis Sakinofsky |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MAS396 |
| Unit Designation(s): | |
| Unit Type: | PACE unit |
| Assessed As: | Graded |
| Offered By: | Department of Media, Music, Communication and Cultural Studies Faculty of Arts |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.