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Marketing Fundamentals - MKTG101
This unit explores the proposition that marketing is based on an understanding of consumer value. The unit looks at the evolution of marketing thought from a production orientation to its current state. The unit covers gathering information on consumer needs and the marketing environment. It then looks at the building blocks and tools that the marketer uses to satisfy those needs – the marketing mix. The unit includes the latest developments in marketing theory, illustrated with examples of best practice from Australia and major economies overseas.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day S2 Day - Session 2, North Ryde, Day S1 Evening - Session 1, North Ryde, Evening S3 Day - Session 3, December 2014 - February 2015, North Ryde, Day MQC1 Day - Macquarie City Campus Study Period 1, Undergraduate, Day, March to June MQC2 Evening - Macquarie City Campus Study Period 2, Undergraduate, Evening, July to October MQC3 Day - Macquarie City Campus Study Period 3, Undergraduate, Day, November to February |
| Staff Contact(s): | Dr Jana Bowden |
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| NCCW(s): | BBA101 |
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| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.