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Marketing Management - MKTG208
This unit extends the material learnt in MKTG101 in reference to the customer and the organisation. Marketing management is no longer a department within the company – it is a company-wide undertaking. This unit takes a customer and market focus. Successful marketing management includes: developing marketing strategies and plans; connecting with customers; building strong brands; shaping the market offerings; delivering and communicating value; capturing marketing insights; and creating successful long term growth.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day S2 Day - Session 2, North Ryde, Day MQC1 Evening - Macquarie City Campus Study Period 1, Undergraduate, Evening, March to June |
| Staff Contact(s): | Dr Kanika Meshram |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | BBA313 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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