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Global Marketing - MKTG209
This unit is designed to introduce students to the management of global marketing. It considers environmental factors and how marketing management decisions are affected by both external and internal environmental factors in foreign markets. It develops an awareness and understanding of global marketing concepts including: global competitiveness and anti-globalisation sentiments; market entry options; global pricing; product and promotional factors, including the issue of standardisation versus customisation and distribution and logistics practices; global selling; and negotiation techniques. Additionally the unit requires students to analyse a number of academic articles and apply the findings when answering case study questions.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day S2 Day - Session 2, North Ryde, Day MQC3 Day - Macquarie City Campus Study Period 3, Undergraduate, Day, November to February |
| Staff Contact(s): | Ms June Buchanan |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MKTG302 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.