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Social Marketing and Sustainability - MKTG309
Unlike commercial marketing which seeks to simplify changes in purchasing patterns, social marketing seeks to change strongly ingrained behaviour or firmly held beliefs in a manner that benefits individuals and society at large. Examples of social marketing include campaigns to prevent or reduce alcohol consumption, smoking, drug abuse, domestic violence and unsafe driving. This unit examines how to design a marketing strategy that will move the target audience from indifference to action and ultimately maintenance. The unit uses a case study approach drawing on current and historic Australian and international campaigns.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day S2 Day - Session 2, North Ryde, Day S3 Day - Session 3, December 2014 - February 2015, North Ryde, Day MQC1 Day - Macquarie City Campus Study Period 1, Undergraduate, Day, March to June MQC2 Day - Macquarie City Campus Study Period 2, Undergraduate, Day, July to October |
| Staff Contact(s): | Associate Professor Cynthia Webster |
| Prerequisites: |
39cp |
| Corequisites: | |
| NCCW(s): | BCM310 |
| Unit Designation(s): | |
| Unit Type: | People unit |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.