MGT900: Marketing Management
This unit examines the relationship between the needs, behaviour and demands of the marketplace and the objectives, marketing strategies and programs developed by the firm. The unit utilises lectures, a project and a marketing simulation game that is designed to explore the complex interrelationships in marketing within a dynamic setting. The unit commences with an introduction to the marketing concept and then addresses issues such as market segmentation, marketing planning, growth strategies, market research, services marketing and detailed issues involved in marketing program formulation.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | E2 - Evening; Offered in the second half-year |
| Staff Contact: | Electronic Engineering staff |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | MGSM820 |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Department of Electronic Engineering Faculty of Science |