MKTG696: Introduction to Marketing Management
This unit provides students with a graduate level introduction to marketing as it is used within all organisations. Topics include: the role of marketing; marketing decision making (market segmentation, consumer behaviour and the marketing mix); product planning and development; distribution; promotion; pricing; marketing strategies and control; and evaluation of marketing management, with a focus on creating consumer value. Students are also exposed to some of the critical issues of ethics and sustainability as addressed by the societal marketing concept.
| Credit Points: | 4 |
| Contact Hours: | 3 |
| When Offered: |
D2 - Day; Offered in the second half-year
E1 - Evening; Offered in the first half-year |
| Staff Contact: | Dr Steven D'Allessandro |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |