MKTG800: Marketing and Finance
This unit examines the interface between marketing and finance with particular emphasis on the financial implications of marketing decisions. Topics include: the scope of strategic marketing decisions; implementing marketing strategies; cost implications of marketing decisions; marketing and production; marketing and the creation of shareholder value; marketing and cash flow management.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | TBD - To be determined |
| Staff Contact: | Mr Jack Hanrahan |
| Prerequisites: | ACST603 or BUS651 or MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |