MKTG807: Business-to-Business Marketing
This unit aims to develop an understanding of industrial markets, the industrial marketing environment, and the application of marketing theory to business-to-business markets. These markets include producers of goods and services, intermediaries, government and non-profit organisations.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year X2 - External study; Offered in the second half-year (On Campus session: No session) |
| Staff Contact: | Dr David Gray (first half-year), Professor Bob Miller (second half-year) |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |